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Home/Brand assets

Brand assets

The mark, the wordmark, the palette and the type - with files to download and the few rules that keep them honest. For press and partner use; editorial contexts require no permission, just accuracy.

SVG + PNG downloadsPalette & typeUsage rules

THE MARK

A single check. It is the logo, the verdict symbol and the promise.
Tile - green on inkSVG ↓  PNG ↓
Green, transparentSVG ↓  PNG ↓
Ink, transparentSVG ↓  PNG ↓
On Verify GreenSVG ↓  PNG ↓

Clear space around the mark: at least the width of the check’s stroke on every side. Minimum size 16px. The paper variant (in the downloads) is for photography and dark surfaces.

THE LOCKUP

Mark plus wordmark, set in Space Grotesk Bold, letter-spaced wide.
Lockup - dark surfacesSVG ↓  PNG ↓
Lockup - light surfacesSVG ↓  PNG ↓

The tagline lockup is the wordmark followed by Emerging Technology - verified. set in Newsreader Italic. The tagline always uses a hyphen - never a dash - and “verified.” keeps its full stop.

COLOUR

Five core tones carry the identity; three accents carry the verdicts.
Verify Green#3DDC97
Accent · the check
Ink#0D0E11
Dark surfaces · text
Paper#F4F5F7
Light surfaces
Green Ink#067048
Green text on light
Slate#616B7A
Muted text
Amber#D89E2B
Verdict · tracking
Coral#E0604F
Verdict · disputed
Signal Red#B3402F
Verdict · refuted

TYPE

Three voices, strictly cast.
DISPLAY & UISpace Grotesk - headlines, navigation, labels
BODYNewsreader - article text and standfirsts, the reading voice.
ANNOTATIONSYSTEM MONO - figure labels, datelines, evidence chips

USAGE

Short list, firmly held.

Do use the mark in the supplied colours on plain grounds, keep the check’s stroke weight and angle intact, and pair it with Space Grotesk when setting the name.

Don’t recolour the check outside the palette, outline or shadow it, rotate it, place it over busy imagery, or use it to imply we have verified something we have not - the mark is a masthead, never an endorsement stamp for third parties.

Boilerplate - “The Verifier is an independent, verification-first media house covering emerging technology: AI, zero-knowledge, blockchain, robotics, compute and policy. Every story carries its sources, and the claims it checks are marked with a plain verdict. It grew out of House of ZK.”

Press enquiries and asset requests beyond this kit: the contact desk.